Collection: ABERCROMBIE & FITCH

Abercrombie & Fitch is an American lifestyle brand that has existed in some form or another since 1892. The first store, founded by David Abercrombie and Ezra Fitch, sold high-end sporting and travel gear from its Manhattan, NY location.

The company closed in 1976, but the brand was revived in 1978 by Texas reatiler Oshman's Sporting Goods, who purchased the Abercrombie & Fitch name and operated primarily as a mail order company, with boutiques in Beverly Hills, CA, Dallas, TX and New York, NY. 

American clothing company The Limited purchased the company name and operations in 1988, and has re-branded the company as a high-end casual luxury clothing and lifestyle brand for the youth market.

Fierce, first introduced in 2002, is the company's best-selling fragrance considered the store's "signature." The first Abercrombie & Fitch fragrance, Woods, was launched in the 1990s, later discontinued, then brought back in 2010. The store also markets fragrances for women, and considers Perfume No. 1 to be its signature scent for women.