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Tapping Into the Niche Fragrance Boom
With independent perfume on a hot streak for investments and acquisitions, the fragrance market is only growing larger — and more competitive. Here’s what steps emerging brands need to take...
Tapping Into the Niche Fragrance Boom
With independent perfume on a hot streak for investments and acquisitions, the fragrance market is only growing larger — and more competitive. Here’s what steps emerging brands need to take...
How the gen Z perfume boom came up roses for in...
‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands The global fragrance market is bigger than ever as small makers are buoyed by...
How the gen Z perfume boom came up roses for in...
‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands The global fragrance market is bigger than ever as small makers are buoyed by...
How designer fragrances are taking cues from ni...
Fragrance sales have boomed across markets from mass to prestige in the years since 2020, but it’s the niche brands, with their daring scent profiles and more exclusive positioning, that...
How designer fragrances are taking cues from ni...
Fragrance sales have boomed across markets from mass to prestige in the years since 2020, but it’s the niche brands, with their daring scent profiles and more exclusive positioning, that...
Why quality matters in the hunt for fragrance oils
The Allure of Designer-Inspired Scents The moment, rich in evocative aromas and swirling potential, set us on a journey of discovery—a quest to understand the power of premium designer fragrance...
Why quality matters in the hunt for fragrance oils
The Allure of Designer-Inspired Scents The moment, rich in evocative aromas and swirling potential, set us on a journey of discovery—a quest to understand the power of premium designer fragrance...